Priced by the visit, the way you already quote it. Not a blank screen, and not somebody else's trade.
These are the real rows in your Estimates screen the first time you open it. Edit any of them; they are your prices, this is just a running start.
Costed so a bid can show you the margin before you send it, not after the job.
Prices and costs are starting points, set from Kansas City market rates. Yours are yours: change them once and every future estimate uses them.